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Internet
Case
Studies
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A regional restaurant chain
watched targeted advertising costs escalate without a proportionate
growth in sales. GLW
Consulting
developed an online presence that grew sales at a minimal cost
utilizing online menus, Internet specific coupons, promotional events
for each restaurant and location maps.
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- A leading national company
requested analysis of an e-commerce project targeting online sales
through specific established channels and additional sales venues
under development. Working with the client company and an
international hardware manufacturer, GLW
Consulting
performed extensive research and developed scenarios to test the
results. The analysis saved the client from entering an
unprofitable venture at the height of the b2b and b2c frenzy that
eventually saw the demise of once high flying e-commerce retailers.
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A new partnership with
a vertical market segment required an e-commerce site to process
online credit card orders on a restricted startup budget.
Researching the alternatives, a secure website was developed and the
business began processing orders immediately, well within
budget.
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